Privacy notice

Last updated: [DATE]

Who we are

Benchi is an early-stage AI workout coach app. This notice covers our waitlist website. The person responsible for your data (the "controller" under UK GDPR) is [YOUR NAME OR COMPANY NAME], based in London, UK. Contact us at [CONTACT EMAIL].

What we collect

Your email address, when you join the waitlist.
Your training goal, only if you choose to tap an answer to "What are you training for?" (Strength, Muscle, Fat loss, General fitness, Something else).
Referral details. Each signup gets a referral code and a place in line. If you arrive through a friend's link (it ends in ?ref=CODE), we store that code with your signup so your friend gets credit.
Campaign details. If you come from an advert or marketing link, the page may read the utm_source, utm_medium and utm_campaign values in the link and send them with your signup, so we know which ad brought you in.

What we use it for

To confirm your signup.
To tell you about Benchi's launch and early access.
To run the referral queue, including showing you your place in line, your referral code and how many people you have referred.
To understand which marketing works.

We do not use your data for anything else.

Our legal basis

For legal review: check this section carefully.

Consent for emailing you about the launch and early access, and for any marketing. You can withdraw it at any time.
Legitimate interests for running the waitlist itself (storing your signup, referral code and place in line). We think this is a fair use that you would expect when joining a waitlist, and it has little impact on you. You can object to it (see "Your rights").

Email marketing also follows the Privacy and Electronic Communications Regulations (PECR), which is why we ask for your consent first.

Cookies and browser storage

Your browser's localStorage holds two essential things: your waitlist details (place in line, referral code and referral count) so the page remembers you when you refresh, and your cookie consent choice. These are needed for the site to work as you asked, so they do not need consent.

Analytics and advertising pixels are only loaded if you accept them in the consent banner. If you decline, they are not loaded. You can change your choice by clearing this site's storage in your browser.

Who we share it with

Your signup data is processed for us by our waitlist service provider, [WAITLIST PROVIDER], which acts on our instructions. If you accept advertising or analytics pixels, those providers will also receive data about your visit. We do not sell your data.

For legal review: if the provider or any pixel provider stores data outside the UK, add the transfer safeguards used.

How long we keep it

We keep your data until Benchi launches, plus [RETENTION PERIOD]. If you unsubscribe or ask us to delete your data, we will act on it sooner. We may keep a minimal record that you unsubscribed so we do not email you again.

Unsubscribing

You can unsubscribe at any time using the link in our emails, or by emailing [CONTACT EMAIL].

Your rights

You have the right to:

ask for a copy of your data (access);
have wrong data corrected;
have your data deleted;
object to us using your data based on legitimate interests;
withdraw your consent at any time. This does not affect what we did before you withdrew it.

To use any of these, email [CONTACT EMAIL].

Complaints

If you are unhappy with how we handle your data, please tell us first so we can try to fix it. You also have the right to complain to the UK regulator, the Information Commissioner's Office (ICO), at ico.org.uk.

Changes

If we change this notice we will update the date at the top.